Always Working On What’s NExt
Fast thinking strategic flywheel for clients, Libby’s future-forward insights, trends, and strategic frameworks help clients best navigate today and anticipate the next 3-5 years.
As Chief Strategy Officer, she runs the Thought Leadership and Futures practice at the Harris Poll. Previously she ran strategy departments at ad agencies focusing on branding, product launches, consumer insights, digital trends, and innovation. Libby has been fortunate for nearly two decades to consult with top Fortune 100 brands and rising all-stars. Her research has been on the stages of Davos, Cannes, SXSW, and CES.
UNLOCKING what’s next
The world was already on fast track path accelerating towards change before Covid-19, but now this pandemic has transformed micro-trends into tsunami-like cultural waves that will dramatically impact what our ‘next normal’ looks, feels, and acts like for the next 2-5 years (e.g. see my blog posts that exemplify this point).
Meanwhile, consumers are seeking truth-tellers, thought leaders, and vanguards that will lead them into a future worth getting excited about. However, they don’t want it from anyone, they want it from brands that are true reflections of their rising expectations, emerging desires, and new non-negotiable needs.
Consumers are looking to brands to act as investigative journalists, scientists, and community developers to usher culture into a new era of understanding, optimism, and enlightenment.
Latest Work
While, much of what Libby and her team create at The Harris Poll is shared in the public space as thought leadership content, there is a good chunk of interesting work they can’t share but has amazing cross-industry implications making their work insightful and meaningful to clients across multiple categories. The list below isn’t meant to be exhaustive, but just an idea of the projects Libby has been working on lately.
Currently Working On
- State Of Gen Z Women
- Future Of Credit Card Benefits
- Real World Benefits Of Fintech Adoption
- The Future Of Retirement
- Reopening Retail Playbooks
- Mental Health of Teens
In The Last Six Months
- Unlocking Female Investors In The US & Japan
- Entertainment & Media Trend Tracking (Quant)
- Northstar Retail Experience Vision & Journey Mapping
- Millennials and Money Trends & Taboos
- New Product Launch (Financial Industry)
- Understanding Female Entrepreneurs
Libby TEAM’s WORK Featured In…
Research built for attention
Featured
WSJ “Parents Can Invest for Years in Kids’ Sports, but Scholarships Are Elusive”
USA Today “High Tuition, Living Expenses and Grades Have College Kids Stressed”
WIRED “When School Is Online, the Digital Divide Grows Greater”
Forbes “Marketers Back Film And TV Funding As Next Step In Sharing Company Values: Study”
The Washington Post “3 Myths About This Early Retirement Movement”
WSJ “Are Oreos Part of a Mindful Diet? Snack Makers Promote Chewing Thoughtfully“
People “New Study Finds Many Devoted Pet Parents Don’t Drive Safely with Their Pets: Do You?“
Oprah Magazine “New Survey Finds It ‘Embarrassing’ to Live at Home at 28″
Ladders “This is What Half of American Parents Would Take a Pay Cut For”
USA Today “Is Retirement Dying? The Old Work Model is Disappearing for Boomers, Gen Xers”
Reports available to the public
Meredith: Burnout Flashpoint– The Epidemic Impacting American Women
PIMCO: Women, Investing and the Pursuit Of Wealth-Life Balance the Japanese edition: Women Eager To Invest
TD Ameritrade Young Money Series: Young Money, Boomerang Generation, Young Americas & Marriage, and Young Americans & College
Volvo: Distracted Driving & New Luxury Series
Thinx & Period!: Menstrual Equity Movement- The State Of The Period
4-H & Microsoft: 4-H Tech Changemakers– Impact Of Digital Skills Among Teens In Rural Economies Report
KinderCare: The Modern Parent’s Confidence Index
Mondelez: The State Of Snacking
TD Ameritrade: The FIRE Movement Study (Financial Independence, Retire Early)
TD Ameritrade Reimaging Retirement Reports: Unretirement Report, Road to Retirement, Relationships & Retirement, & Retirement Pulse
FSt FWRD- Ideas & Trends ON LIBBY’S RADAR
Sober Notes & Silver Linings, The Pulse Of Covid-19
3.31 The Pulse Of Covid-19: The Trends Of The Past Week As we close March with sober notes and silver linings, we could never have imagined such a force of disruption entering our lives, our businesses, and giving the whole nation pause. Americans continue to feel the...
Being A Good Citizen Is Hard, The Pulse Of Covid-19
3.24 The Pulse Of Covid-19: The Trends Of The Past Week One week later and life feels fundamentally different for most of us. Being a good citizen is hard (as many of us are finding here in New York) — and doing it while running businesses, teams, and households are...
Trends Emerging 3 Days Before NYC Quarantine
3.17 The Pulse Of Covid-19: The Trends Of The Past Week We know many of our clients are working through dealing with the implications of Covid-19 on their business and day-to-day realities of managing work at a time like this (e.g., WFH isn’t for everybody). We...
Want To Connect?
What’s on your mind? Let’s chat.
To get in touch regarding Libby’s work or contact Libby about speaking or media inquiries: Connect with her on LinkedIn