4.28 The Pulse Of Covid-19: The Trends Of The Past Week

Are we at mile 6, 13 or 20 – ‘the infamous wall’ – in the race? This ongoing marathon is not for low endurance leaders: navigating this challenge and imagining what the future looks like takes an incredible amount of resilience and persistence.With that being said, we are starting to notice a downshift towards conserving energy as many of us have been running on adrenaline since the lockdown started eight weeks ago. 

Mindset is the mantra: getting through a marathon is no easy task, but many runners are able to do it by leveraging a growth mindset and visualizing the outcome. What do you want it to look like when we get out of this? What will your relationship with your customers, co-workers, employees, and community look like? What will you decide to pay attention to, use as health metrics and signals you are on the right path, and what will you respectfully ignore?

We are cheering you on, knowing you will get there, and hopefully providing insights, inspirations, and points of levity along the way.

This week we’ve woven Harris’ latest data throughout the trends, highlighted in bold.

In It For The Long Haul: Businesses shifting to help consumers through the thick and thin duration of being stuck in ‘groundhog’ day. From logistics to future proofing, the solutions they are providing may end up shifting industries forever.  

New BOGO Pricing Incentives – Buy one (today), get one/give one back (later): Companies are getting creative to drive consumption today and tomorrow, exploring bond-like structures and new giveback models to keep consumers’ appetites up. And it’s needed, as we see in our latest research that 79% of Americans say, even when the pandemic ends, they are going to save more and spend less. 

Education Gets Re-Valued: The question of higher education and its value alongside the constantly rising student debt in this country is at a time/space face-off. With everything being transferred into the digital space, there has been a reassessment of the extraordinary costs parents and students pay for education, and a potential opportunity to flatten the gap between our brightest teachers and resources through remote learning.

Hustle-Tainment: The entertainment industry is moving nonstop to fill consumers’ downtime, feeds, and need for escape. And these escapes are especially important to young Americans 18-34, 51% of whom feel annoyed by the lack of personal space and inability to get away from their family (compared 34% of people overall).

A group of people wave from a window as a bus delivers a loudspeaker message from family and friends in Brussels, Wednesday, April 22, 2020. With streets in the Brussels capital mostly devoid of loud traffic and honking horns, a simple piece of emotional poetry can split the air. The public bus company, STIB-MIVB, has been calling on people to send in voice messages, which are now delivered by a special bus driving in a loop to connect all the messages and leave a trail of happiness. (AP Photo/Olivier Matthys)

New Antidotes To Loneliness: Before this pandemic hit, Western societies were already experiencing loneliness to the point that the UK appointed a Minister of Loneliness in 2018, but the pandemic has amplified these intense feelings and new solutions are being developed to bridge the gap.

500Ft Of Optimism: 

 This week’s mood is dedicated to artists, who never let us down. Read the titles.

See more of Phil Shaw’s work here

That’s it for now. Till next week.